Zhejiang Xitang releases Tourism Brand Experience Index

15:51, May 12, 2010        

  The ancient town of Xitang in Zhejiang province has released the Xitang Tourism Brand Experience Index to implement a quantitative assessment of the trademarks of stores in the Xitang scenic area.

  Xitang is a famous town with thousands of years of history, lying in Jiashan

  County in Jiaxing City, Zhejiang Province.

  Xitang is a typical Chinese water town to the south of the Yangtze River and is located at the junction of the provinces of Jiangsu and Zhejiang, and the metropolis of Shanghai. It is the largest and most complete ancient town in the south of the Yangtze River.

  The compilers of the Xitang Tourism Brand Experience Index have assessed 27 indexes in six areas covering the radiation width of trademarks, the inheritance of primitive environmental facilities, the coordination between operators and consumers, social reputation, innovative development of trademarks, and other criteria. There is a list at the entrance of the Xitang scenic area showing these trademarks and their brand index to tourists.

  Representatives from over 20 famous scenic areas in Zhejiang have signed Xitang Declaration on Implementation of Tourism Branding Strategy, expressing consensus on topics such as Expo tourism, low-carbon tourism, quality management, culture dissemination, and integrated marketing.

Live Vote
Clothing made in China register trademarks abroad and become international brands. And then the price soars. What do you think?
Is not supported. It's fraud!
Suppot. It doesn't break the law.
Have no idea.