Longjing enters international with EU "passport"

15:09, May 23, 2011        

This March, Longjing tea of Zhejiang successfully registered for protection of geographical indication in EU. According to Hangzhou Longjing Tea Chamber, protection of geographical indication is like an EU "identity card", which promotes Longjing tea to expand its market in EU. Currently, Longjing tea is applying for trademark registration in more than 40 countries and regions of the European Union and has received replies from some countries.

  Industry believes that with protection of geographical indications by EU, Longjing tea can enjoy a high level of special protection from the EU countries. This would greatly enhance the international reputation and brand reputation of Longjing tea and lay a solid foundation for the implementation of brand strategy and bigger share in international high-end market.

  It is reported that in 2006, China's General Administration of Quality Supervision, Inspection and Quarantine and the EU Trade Commission signed the "Memorandum of Understanding on Geographical Indications". In the past four years, the two sides have worked together and achieved positive results in pilot work and mutually beneficial cooperation. Longjing tea has become the only tea variety that gets access to the EU protection of geographical indications.

  By IP Channel of People's Daily Online

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